Event Management

Massey Ferguson 50th Anniversary Event – Day 1

Massey Ferguson 50th Anniversary Event – Day 1

In May 2008, Massey Ferguson staged a massive multilingual event to accommodate 1,600 dealers, press and guests over the course of 6 days. Each group was to experience a two-day event, staged at two different venues in France; the first day at Les Fontaines Chateau, Chantilly, the second day at the MF Manufacturing facility in Beauvais. […]

Massey Ferguson 50th Anniversary Event – Day 2

Massey Ferguson 50th Anniversary Event – Day 2

Our brief was to develop the “MF Village”. Built mainly on a car park, and using marquee structures, the Village provided experiential marketing, a manned display of the complete range of MF machinery and working demonstrations of telemetry and dealer tools. Lunch was served in the main marquee, with motivational speeches from senior management to […]