Massey Ferguson 50th Anniversary Event – Day 2

Working demonstrations, product displays, gala dinner, multilingual speeches and a new product launch – all on a car park.

Think Red banners lined the routes

Delegates were transported on the modified MF train

We also dressed the newly-built Technology Centre

VIPs took a special tour of the MF Village built on the manufacturing facility car park

The marquee was lined with an interesting timeline wall

The MF lawn and garden range on parade on the transformed car park

Delegates were issued with MF branded mini-guide programmes, hats and even bottled water!

'Pods' were built, branded and dressed with MF support information

Red as far as the eye can see!

Postcards for dealers to commit to MF were completed and mailed back to them

Rousing speeches were made to distributors, dealers, press and employees.

The new combine harvester and high horsepower tractor revealed inside a marquee!

Our brief was to develop the “MF Village”. Built mainly on a car park, and using marquee structures, the Village provided experiential marketing, a manned display of the complete range of MF machinery and working demonstrations of telemetry and dealer tools.

Lunch was served in the main marquee, with motivational speeches from senior management to encourage dealers to complete a commitment to the brand using a “THINK RED, TAKE ACTION” postcard, which we collected, recorded and posted back to dealers as a reminder. As lunch and speeches drew to a close, we released a false wall of the marquee to reveal 2 new products – a combine harvester and the latest high horsepower tractor.

The MF-Event in France was really outstanding and very motivational for dealers and employees. Everyone was inspired and will only ‘think red’ from now on. On behalf of the whole management team, I would like to thank you and your team for all the work and time you invested in this excellent project.

~ Martin Richenhagen, Chairman, President and CEO – AGCO Corporation

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