When Identity Studio was recommended to design and build Dress Me Pretty’s new bridal website, we were thrilled.
Meeting the bridal boutique’s owner, Amy Mann, it was clear that her old website just didn’t represent the bounds of enthusiasm that she had for her business and her clients. So it was a delight to create a website that reflected her passion for bridal wear and enable her to share it with customers.
Amy needed a website that could be updated regularly with her ideas for the ‘perfect day’ and the beautiful new dresses and accessories that she sourced. It needed to be fully responsive, pretty and practical.
Amy was full of ideas on what brides need and was having great success with social media campaigns so it was important to integrate these with the website. We acheived this with the Pretty Inspiring page, a page where all of the creative solutions Amy used in her social media were fed automatically. An events section was set up to inform potential clients of exhibitions, shows and wedding fairs that Dress Me Pretty would be attending.
For us though the dresses had to be king so it was key that the site was image led, afterall many a girl had dreamed of ‘the dress’ since childhood. As well as being able to search for dresses by designer we created a flatter you figure page to choose a dress based on your body shape.
Amy was thrilled with the results and we still continue to work with her to improve her site and services. She has so much energy and joy for her work that you’d be crazy to go anywhere else for such a big decision.