Meeting the bridal boutique’s owner, Amy Mann, it was clear that her old website just didn’t represent her. Amy has bounds of enthusiasm for her business and her clients. So it was a delight to create a website that reflected her passion for bridalwear. And enabled her to share it that passion with her customers.
Responsive Pretty and Practical
Regularly updating ideas for the ‘perfect day’, beautiful new dresses and sourced accessories. Amy required a simple content management system. It needed to be fully responsive, pretty and practical.
Amy was full of ideas on what brides need and was having great success with social media campaigns. Therefore it was important to integrate these within the bridal website. We acheived this with the Pretty Inspiring page, a page where all of the creative solutions Amy used in her social media were fed automatically. An events section was set up to inform potential clients of exhibitions, shows and wedding fairs that Dress Me Pretty would be attending.
For us though the dresses had to be king so it was key that the site was image led, afterall many a girl had dreamed of ‘the dress’ since childhood. As well as being able to search for dresses by designer we created a flatter you figure page to choose a dress based on your body shape.
The Perfect Bridal Website
Thrilled with the results Amy continues to work with Identity Studio to improve her site and services. She has so much energy and joy for her work. You’d be crazy to go anywhere else for such a big decision.