Inspired by the success of their student pizza nights, Detica Electronic Systems Group (ESG) wanted to expand their graduate enrolment drive into recruitment fairs. A simple brochure just wasn’t going to cut it with this discerning student audience so when Detica’s marketing agency approached Identity Studio, we set out to create something a little more inspiring.
Our idea was to design a printed promotional piece that would create a visible buzz at the fairs and help spread the word about Detica ESG back on campus. The item also had to be mailable to send to a distribution list and just in case the recruitment fairs didn’t have enough storage space.
Let’s face it, students love a freebie (who doesn’t?) so targeting them with a cool t-shirt seemed a good way to go. But there was also the need to get a serious message across about the graduate opportunities available at Detica ESG so we created a funky-looking z-fold card. For an extra touch of designer-class, we added extra thick card covers and then wrapped it all in a cigar band, creating a desirable printed piece.
To guarantee that no other blue-chip competitors would have anything like this, we encased both these items in a beautifully-crafted cardboard box that carried questions about the students’ abilities. No other branding featured on the exterior so the tease would lead to a surprise on opening.