Engineering

Massey Ferguson Brand Guidelines

Massey Ferguson Brand Guidelines

On the back of Massey Ferguson’s 50th Anniversary celebrations in 2008, the MF team were eager to keep up the momentum of the brand’s exposure. So, while working on the event branding, it was key for us to work in tandem on the brand’s future identity, thus the requirement for brand guidelines was born. As a result, […]

Massey Ferguson 50th Anniversary Event – Day 1

Massey Ferguson 50th Anniversary Event – Day 1

In May 2008, Massey Ferguson staged a massive multilingual event to accommodate 1,600 dealers, press and guests over the course of 6 days. Each group was to experience a two-day event, staged at two different venues in France; the first day at Les Fontaines Chateau, Chantilly, the second day at the MF Manufacturing facility in Beauvais. […]

Massey Ferguson 50th Anniversary Event – Day 2

Massey Ferguson 50th Anniversary Event – Day 2

Our brief was to develop the “MF Village”. Built mainly on a car park, and using marquee structures, the Village provided experiential marketing, a manned display of the complete range of MF machinery and working demonstrations of telemetry and dealer tools. Lunch was served in the main marquee, with motivational speeches from senior management to […]

Challenger Branding

Challenger Branding

Already established in the larger North American market, AGCO was keen to introduce its Challenger product range into Central and Eastern Europe. Taking the styling created by Challenger’s North American HQ, our brief was to adapt and apply this branding to make it work economically across all literature and advertising in the demanding, multilingual European markets. Careful […]