Brand Identity

A brand identity can be made up of many forms – a name, logo, colour combination, slogan, tone of voice and, more subtly, its brand values. All of these contribute to its identity.

Branding helps to identify the of a product, service or company. It’s a means of communicating those values to customers, staff, partners, investors, etc. That’s why Identity Studio treats a brand identity project from your stakeholders’ viewpoint.

Because of our commercial experience, we study your business, your customers and your organisation’s personality. Then we look at your competitors to make sure your new branding knocks them for six!

Our designers don’t just hand you a new logo and say, “That’s it!” As part of the branding process, we show you how your key promotional material would look.

We work with you to make sure you’re happy with your new image and that it works hard for you.

If you like the sound of this approach – please get in touch on 01926 777701

Willsons Solicitors Branding

Willsons Solicitors Branding

After working with Willsons Solicitors on a few ad-hoc marketing items, we were delighted when they approached Identity Studio for a full review of their branding. As the branding was going to be signed off by the partners, it was important that our initial presentation took into account Willsons’ existing collateral: signage, website, posters, billboards, flyers, company information pack, […]

Wolverhampton Music Service

Wolverhampton Music Service

The Wolverhampton Education Music Hub website crucially required an events calendar, plus a blog for news and event reviews. Information was also needed on various hub classes and workshops. Social Media integration was also a key requirement for the kids and parents to discuss and promote the various elements. Visit: www.wolverhamptonmusichub.org.uk

Every Word Counts Identity & Website

Every Word Counts Identity & Website

Above are the words of Geraldine Jones, a copywriter who approached Identity Studio to produce an identity & website for her business. The identity Given the nature of Geraldine’s business – Every Word Counts – it was important that the logo did not become heavily overloaded with graphics. We took our inspiration from serifed fonts […]

Massey Ferguson Brand Guidelines

Massey Ferguson Brand Guidelines

On the back of Massey Ferguson’s 50th Anniversary celebrations in 2008, the MF team were eager to keep up the momentum of the brand’s exposure. So, while working on the event branding, it was key for us to work in tandem on the brand’s future identity, thus the requirement for brand guidelines was born. As a result, […]

Love Leam Identity & Website

Love Leam Identity & Website

The team at BID Leamington were planning 4 weeks of special events and promotions during February – the month of love – and wanted to bring all these activities together in an easy-to-update website. Chock-full with retail offers, competitions, challenges and ideas of things to do in Leamington, the website we developed also captures all tweets for […]

Massey Ferguson 50th Anniversary Event – Day 1

Massey Ferguson 50th Anniversary Event – Day 1

In May 2008, Massey Ferguson staged a massive multilingual event to accommodate 1,600 dealers, press and guests over the course of 6 days. Each group was to experience a two-day event, staged at two different venues in France; the first day at Les Fontaines Chateau, Chantilly, the second day at the MF Manufacturing facility in Beauvais. […]

Massey Ferguson 50th Anniversary Event – Day 2

Massey Ferguson 50th Anniversary Event – Day 2

Our brief was to develop the “MF Village”. Built mainly on a car park, and using marquee structures, the Village provided experiential marketing, a manned display of the complete range of MF machinery and working demonstrations of telemetry and dealer tools. Lunch was served in the main marquee, with motivational speeches from senior management to […]

Challenger Branding

Challenger Branding

Already established in the larger North American market, AGCO was keen to introduce its Challenger product range into Central and Eastern Europe. Taking the styling created by Challenger’s North American HQ, our brief was to adapt and apply this branding to make it work economically across all literature and advertising in the demanding, multilingual European markets. Careful […]