At Identity Studio, we were used to designing exhibition stands for Hill-Rom through our client Quest Mosaic. But this time the request was a tad different!
We need a friendly way to educate our employees and hospital staff on the key features and benefits of our new range of orthopaedic beds.
~ Quest Mosaic for client Hill-Rom
With whiteboard animation techniques in mind, we set about creating a cast of bear characters headed up by a wise, shaggy tutor called Chewbackcare Bear! Our good pal and illustrator-extraordinaire Jamie Gibson helped to put our storyboard into images, while we coordinated the final script. With a professional voiceover and music, the Identity team brought together all the elements to create this delightful animated 5-minute feature film.