Hill-Rom Back Care Animation

A fun way to demonstrate the benefits of our client's new orthopaedic bed.

At Identity Studio, we were used to designing exhibition stands for Hill-Rom through our client Quest Mosaic. But this time the request was a tad different!

We need a friendly way to educate our employees and hospital staff on the key features and benefits of our new range of orthopaedic beds.

~ Quest Mosaic for client Hill-Rom

With whiteboard animation techniques in mind, we set about creating a cast of bear characters headed up by a wise, shaggy tutor called Chewbackcare Bear! Our good pal and illustrator-extraordinaire Jamie Gibson helped to put our storyboard into images, while we coordinated the final script. With a professional voiceover and music, the Identity team brought together all the elements to create this delightful animated 5-minute feature film.

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