Image retouching – where to draw the line

Image retouching – where to draw the line

As graphic designers, it’s easy to forget that there’s a certain responsibility that goes hand in hand with retouching images. After all, which one of us hasn’t de-spotted a client’s chin or smoothed out a couple of crow’s feet without giving it a second thought? But there can be serious consequences that goes with this type of […]

Healthy competition on the high street

Healthy competition on the high street

Last night whilst watching BBC West Midlands News, with the enigmatic Nick Owen, we were intrigued by the idea of ‘clustering’ mentioned during the Birmingham Digital Week 2015 article. But does this encourage healthy competition on the high street? Clustering It was used in the context of developing a digital creative cluster in the Digbeth […]

Marketing front and centre for young entrepreneurs

Marketing front and centre for young entrepreneurs

After judging the teams at the Young Enterprise Awards this week, it got me thinking about how marketing is such an integral part of business. Okay it’s not the ‘be-all and end-all’ but it can be the difference between a successful or struggling organisation. While these Young Enterprise ‘companies’ were learning the basic business ropes in a relatively risk-free environment, it […]

European Transport Conference

European Transport Conference

When the Association for European Transport approached us to help promote their European Transport Conference in 2011, we were delighted. But hang on, only 8 weeks until the event and they need to sell how many delegate places? No problem. We got stuck in to create a targeted email campaign, advertising, signage, booking forms, brochures […]

Learn How To Talk Like (or to) A Designer

Learn How To Talk Like (or to) A Designer

Like all industry sectors, graphic designers have their own lingo and jargon. Some of it dates back to the days of hand drawn artwork, whereas other terms have come about more recently as a result of the digital evolution. Here at Identity Studio, we’re big advocates of using plain speech with our clients, but we’re […]

6 Tips To Demystify SEO

6 Tips To Demystify SEO

Maybe you’ve been ‘guaranteed’ number one position on Google. What exactly does this broad-brush promise entail? What search words and settings are these claims based on? Don’t get us wrong. We’re not saying there isn’t a place for genuine SEO specialists, especially if you have a large or complex website. But many small businesses are […]