British Poultry Council
As a long-standing client, the British Poultry Council (BPC) commissioned Identity Studio to deliver their re-branding project in 2018.
Project Details
Client: British Poultry Council
Skills: Brand Identities, Digital, Graphic Design, Printed Material, Website Design
Style: Clean, Corporate
View: www.britishpoultry.org.uk
The British Poultry Council is a trade association for those involved in the production of poultry meat in the UK. Having close links to Westminster, it was paramount that the branding be instantly recognisable and the
tagline authoritative.
Using the red, white and blue from the Union flag, Identity Studio created a branding that, although adaptable for many uses, was unmistakably British.
Rolling out the brand
After providing a suite of logos, and extending this to include a range of poultry species for sector-specific communications, Identity Studio also redesigned the organisation’s website, e-news templates and support material.
Identity Studio regularly create infographics to communicate all the critical points of BPC’s information to time-poor Members of Parliament. These infographics take centre-stage in reports, social media, presentations and digital campaigns.
We have also recently completed BPC’s branding, microsite and social cards for their #FoodOnEveryTable campaign which has just been shortlisted for the Public Affairs Awards in the Trade Body Campaign category.
Pic above kindly supplied by British Poultry Council: George Eustice MP in the House of Commons
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